12BET, a leading online betting platform, is thrilled to announce a new landmark long-term sponsorship agreement with the prestigious YONEX All England Open Badminton Championships.

12BET first partnered with the YONEX All England Open in 2015 and, in renewing this near decade-long relationship, 12BET are further emphasising their continued commitment to the sport of badminton and its most prestigious tournament on the tour. 

The YONEX All England Open, one of only four Super 1000 events on the Badminton World Federation (BWF) tour, returns to the Utilita Arena in Birmingham on Tuesday 11th March 2025 – bringing together the very best in badminton for six unmissable days of elite sport played out in front of a proud, passionate, international audience. 

Next year, fans will get the opportunity to see gold, silver and bronze medallists in action on home soil – the world’s best players will be arriving in Birmingham fresh from their successes at this summer’s Olympic Games in Paris.

And, as an official partner of the Championships, 12BET is dedicated to enhancing the worldwide reach of badminton – a sport globally renowned for its fast pace, dynamic nature and fanatical following all over the world. 

Sue Storey, CEO at Badminton England, said “Badminton is one of the most exciting, exhilarating and dynamic sports to watch live – and there is no better place to sample our sport or immerse yourself in the very best of badminton than Birmingham. The YONEX All England Open Badminton Championships is a festival of badminton for all to enjoy and we are delighted that 12BET will continue to support the event and help us deliver a spectacular Super 1000 to a global audience in 2025 and beyond.” 

Rory Anderson, Spokesman for 12BET added, “Sponsorship works best when there is a long term, solid commitment to the event. Here at 12BET, we feel very much part of the All England and look forward to many more years of association with this prestigious event”.